Vladimer Botsvadze

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How would you compare Influencer Marketing with digital advertising? 

The majority of people trust recommendations from influencers over brands. Instagram and influencer marketing is key to social and commercial growth and is growing more rapidly than digital advertising. There is no doubt that influencer marketing is important when it comes to building relationships with consumers on social media. Last but not least, influencer marketing generates 3X the sales of digital advertising.

Which social platforms do you think will be the most used by influencer marketers in the next 5 years?

Instagram/ Twitter/ TikTok

How do you currently find relevant and high-quality influencers for your marketing campaigns?

Influencer discovery platforms

How would you decide which influencers to work with?

Manual audit of their accounts

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How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?

I’ve found that the majority of marketers consider Instagram to be their favorite platform for influencer projects and Instagram Stories are their preferred delivery method. Influencers are constantly growing their personal brands, and businesses jump at the opportunity to work with them on long-term partnerships. 

To best stand out, focus on finding influencers that parallel your own aesthetic. 

Instagram influencer marketing company

What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?

Brands can sell products directly on Instagram using their Shop function. Consumers and Instagram users mostly buy apparel, tech, home products or food and beverage using Instagram Shop. Social media commerce buyers grew by 13% to over 90 million in 2021. This market is projected to reach a revised size of $605 billion by 2027. Use Instagram Shop. 

What advice would you give to a new business that wants to gain and grow its paid sponsorships?

Engagements with brands on Instagram are at least 10x higher than any other social media platform. Instagram helps 85% of users decide whether to buy a product or service. Sponsored videos receive 4x more comments than sponsored photos. Over 40% of users have purchased from Instagram using their mobile devices. Use video content on Instagram. 

How do you think Influencer Marketing will grow among small businesses in the near future?

Influencer Marketing has been put on a pedestal during the pandemic. COVID-19 prevented people from attending physical events and brick-and-mortar stores. So, the world turned their attention to influencers. Influencer marketing is effective and small businesses should plan to dedicate a budget for this in 2022. They should publish more content to improve brand awareness on their own and make it more recognizable to the average consumer on top of this. It shouldn’t only be up to the influencer to grow your social media presence. 

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How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.

Brands work with me as a leading influencer and I maximize their success. They often reach out directly on Instagram.