How would you compare Influencer Marketing vs. Digital Advertising?
One is about transactions (advertising), the other about relationships that might result in transactions (influencer marketing).
Which social platforms do you think will be most popular in the next five years for influencer marketers?
Instagram/LinkedIn/TikTok
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Influencer discovery platforms
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
I’m not really in the B2B tech space at the moment.
For e-commerce businesses, what are trending social tools and strategies to get traction via Instagram? Are you currently using any tool yourself?
I am not doing anything in this space.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Retail.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Proceed with caution and think carefully about your business objectives.
How do you think Influencer Marketing will grow among small businesses in the near future?
I’m not convinced of its growth. The concept goes against the big brands.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I don’t.
