Denise McDonald Dorman

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How would you compare Influencer Marketing with digital advertising?

Influencer marketing is derived from thought leadership.

Which social platforms do you think will be the most used by influencer marketers in the next 5 years?

YouTube/LinkedIn/TikTok

How do you currently find relevant and high-quality influencers for your marketing campaigns?

Competitor analysis

How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?

Instagram influencers play a key role in communicating the value of products and services to a company’s desired audience(s). My customers are primarily B2B, so Instagram isn’t as important to their strategy and influencer marketing as LinkedIn.

What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?

“Mobile Monkey” for automated Instagram interactions, and “Not Just Analytics” to identify top Instagram influencers. I am investing more effort into TikTok, which has a stronger return on investment at this time.

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Health and Wellness, Beauty and Fashion, Pet Products.

What advice would you give to a new business that wants to gain and grow its paid sponsorships?

Ensure your buyer persona aligns with the social platform and influencers that you want to approach. There’s never a guaranteed ROI.

How do you think influencer marketing will grow among small businesses in the near future?

Small businesses will rarely have the funds to pursue influencer marketing. Public relations are a better investment. Instead of hiring influencers, small businesses will have to demonstrate their own thought leadership and establish themselves as influencers. It’s a marathon, not a sprint.

How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.

I currently do not. The tools I use are Mobile Monkey and Not Just Analytics to prepare for future campaigns.

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