Most brands and businesses aim to increase their sales and revenue through different marketing approaches. E-commerce platforms such as Shopify and Magento have helped many brands to grow and increase their sales. But which one is a better option? You need to review Magento vs. Shopify before entering each platform.
If you are considering e-commerce marketing, you’ve come to the right place. In this guide, we will compare Shopify vs. Magento to help you decide which is better.
Magento Vs. Shopify
Many brands know Magento (or Adobe Commerce) as a Shopify alternative. But what are the differences between these two platforms? Which of the Shopify or Magento must you select for your online marketing? Let’s compare them to see which is best for your business.
1. Overall Look
To help you decide on Shopify or Magento, look at each platform overall and their features. Both services are designed to help businesses tap into online marketing and create their store.
Magento (known as Adobe Commerce) is a flexible and scalable commerce platform that lets you create your online store. You can easily manage your store and products by offering different features and tools, adding payment methods, and managing orders.
This open-source platform gives you a solution to launch personalized commerce experiences with app builder tools.
If you are into online business marketing, you are probably familiar with Shopify. Shopify is a complete commerce platform with all the tools a business needs to start and manage an online store. You can create your store, market to customers, and accept payments across multiple channels in one place.
Shopify is available in more than 170 countries, and millions of people worldwide use it. To know more about Magento vs. Shopify, we need to dive into details.
2. Payment Processors
Shopify seamlessly integrates with over 100 payment providers around the world. Here, you can check the available payment providers by country or region. Shopify Payments has its own payment processor, which offers lower transaction fees than other processors.
Adobe Commerce or (Magento) also offers various payment gateway integrations, including PayPal, Stripe, and Authorize.net. However, when comparing Magento vs. Shopify, there are fewer options on Magento.
3. Checkout Process
Shopify checkout offers a customizable interface with the highest conversion rate (around 36%). By providing a safe checkout, customers can efficiently complete their orders, and that’s why 10% of U.S. e-commerce use this service. To know the differences between Shopify vs. Magento, let’s see how Magento checkout works.
On Magento, you have less freedom to change the checkout options, but you can still make a few changes. For example, you can determine if guests can go through checkout without registering for an account with your store.
By using Shopify, you don’t need to be worried about any parts of delivering your orders. You can easily print and buy shipping labels, Calculate Shopify Shipping rates inside the app, Set up shipping to pickup points, and many more features to make shipping easier.
Unfortunately, Magento doesn’t provide as many tools for shipping as Shopify. However, you can use features to design your shipping labels and choose different delivery methods. So, to compare Magento vs. Shopify, we think the Shipping features on Shopify are much better.
5. App Store
To help brands increase their sales, you can showcase your products and store them on different apps. Using the app store feature, you can also fill your store with bestsellers of other platforms. So, we also need to compare Shopify vs. Magento based on their app store.
There are over 8,000 Shopify apps on this platform for all the different ways you want to customize your store. Magenta provides the same service, but there are 3800 apps on this platform that you can connect to your store.
6. Themes & Templates
Let’s look deeper at Magento vs. Shopify features and check their differences. As we mentioned in the Shopify features, you can access over 140 free and paid themes and templates on Shopify. You can customize these templates and add as many blocks as needed. The paid themes can cost around $170 – $380.
Magento only offers nine different themes, which can charge you up to $499. You can also create your own template if you have coding skills.
7. Shopify vs. Magento: Pricing
There are two available pricing plans on Magento: Adobe Commerce Pro and Managed Services. For each plan, you must provide information about your business and send it to the Magneto team. They will come with a customized plan and pricing based on your needs.
To decide whether to use Shopify or Magento, let’s check Shopify’s plans as well. On the other hand, Shopify provides visible pricing for all their packages.
- Basic: €36EUR/mo
- Shopify: €105EUR/mo
- Advanced: €384EUR/mo
8. Transaction Fees
After comparing the prices of Magento Enterprise vs. Shopify Plus, it’s time to check if they charge any transaction fees. Magento does not charge transaction fees for the payments.
But on Shopify, based on your chosen pricing plan, you might get charged additional transaction fees for each sale made through the platform. Here are the transaction fees for their plans:
- Shopify Lite: 2.4%
- Basic Shopify: 2%
- Shopify: 1%
- Advanced Shopify: 0.5%
- Shopify Plus: 0.15%
9. Help & Support
Magento is a self-hosted solution that doesn’t provide live chat, phone, or email support. But if you register for the Magento Commerce Cloud plan, you can access the support team.
Unlike Magento, Shopify offers 24*7 support by their professionals on all plans.
Both Magento and Shopify are excellent e-commerce platforms with unique features and benefits. Shopify has a more user-friendly interface and a wider range of apps and themes. Ultimately, the choice between Magento vs. Shopify depends on your specific business needs and preferences.
With a user-friendly interface, Shopify is the best choice for first-time entrepreneurs who want to join online marketing. But if you already have an online store on Shopify and want to grow your business, you can also join Magneto.
Yes! There are over 8000 apps and online stores on Shopify, and Magento is one of them. You can connect both stores together to increase your sales.