How would you compare Influencer Marketing with digital advertising?
I would say influencer marketing is marketing with a personality and a great idea. Digital advertisement is necessary for every business and is more necessary for marketing than influencer marketing.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/Facebook/LinkedIn/TikTok/Pinterest
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Influencer discovery platforms
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Discipline and consistency are key. Give away something for free and build a good reputation in the network that you’re involved in.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
- Competitions where I reward my followers for something that they do to drive engagement.
- Constant Interactions (ex. Asking questions, likes, comments, etc.)
- Following accounts that can support your brand.
- Using hashtags.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Learn from YouTube and take part in free courses every month that help your business grow (like on Coursera).
How do you think Influencer Marketing will grow among small businesses in the near future?
I think it will become much more common on TikTok than Instagram.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I’ll give them extra exposure and will share business guidance on how they can grow.
