How would you compare Influencer Marketing with digital advertising?
Influencer marketing gets you a greater ROI by hiring a content creator who has already built a niche community. An audience of a trusted community is a lot more effective than a targeted Facebook ad or your own social media platform. However, I do believe that using all of these correctly will get the best conversion.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/TikTok
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Hashtags search
How would you decide which influencers to work with?
Track their performance over time
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
We, at The Social Strategy Influencer Agency, have developed a unique auditing system which helps us hire authentic creators within unique niches. We have successfully recruited them and have run a large number of different campaigns for brands.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
Sprout Social, Planoly, Canva, and Grin to name a few.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Hire a professional. Many new businesses lose a lot of money by trying to save on an agency fee. This usually results in hiring low-quality influencers and doesn’t get them significant sales. It’s a full time job, so please leave it to the experts!
How do you think Influencer Marketing will grow among small businesses in the near future?
I believe more than 50% of their marketing budgets will be spent on influencers.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
Google forms, Grin, Mavrick, Melio Payments, and PayPal.
