How would you compare Influencer Marketing with digital advertising?
No comparison, it is a part of digital marketing. In influencer marketing, you are doing digital advertising but in a more organic way.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/Facebook
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Web search
How would you decide which influencers to work with?
Track their performance over time
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Instagram influencers are good but YouTube influencers are better for growing businesses.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
We believe that tools are not that beneficial and just deplete your financial resources.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Focus on content quality, have a visually consistent feed, choose the right hashtags and tell stories instead of preaching.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Start building your online presence as soon as possible.
How do you think Influencer Marketing will grow among small businesses in near future?
It will be the core way that businesses promote themselves.
