Do you want to know how to grow your YouTube channel with email marketing? First, you should know about them separately in order to be able to leverage them.
These two channels stand the test of time in the ever-evolving world of digital marketing – YouTube, the second most visited website globally with over 2 billion logged-in users per month, and email, a medium with a return on investment (ROI) as high as $42 for every dollar spent. Yet, many content creators and digital marketers need to pay more attention to the potential synergy of these platforms.
By harnessing the power of YouTube and email marketing together, you can significantly boost your audience engagement and ultimately grow your YouTube channel.
This article will take you through the journey of how you can replicate this success and grow your YouTube channel with email marketing. So let’s get started.
Why You Need to Know How to Grow Your YouTube Channel With Email Marketing
Becoming a successful YouTuber is no easy task as it requires careful planning and consistency. That’s why successful YouTubers in every industry such as gaming YouTubers, fitness YouTubers, etc have capitalized on email marketing strategy, from fitness trainers to tech vloggers.
For instance, successful fitness YouTuber FitnessBlender grew their channel from scratch to over 6 million subscribers, partly due to their effective email marketing strategies. That’s why it’s important to know how to grow your YouTube channel with email marketing.
Throughout this guide, we’ll explore how to build an email list from your YouTube channel, segment your audience for more personalized content, craft compelling content, and promote your YouTube videos via this medium.
We’ll also delve into the crucial role of mail analytics in shaping your YouTube content and common pitfalls to avoid in this marketing approach.
So if you want to know how to grow your YouTube channel with email marketing, keep scrolling!
Understanding the Intersection of YouTube and Email Marketing
In your digital marketing strategy, YouTube is a pivotal platform for content marketing and audience engagement. Through videos, you can connect with your audience on a personal level, showcase your work, and build a robust online presence.
On the other hand, this medium is a direct line to your audience’s inbox, an intimate channel allowing for personalized, targeted communication.
Your YouTube channel can serve as a rich source for content in your campaigns, while your email list provides a direct, personal line to your viewers. Together, they create a powerful, feedback-driven marketing mechanism.
How to Grow Your YouTube Channel With Email Marketing
Without further ado, let’s get to our main topic and learn the best strategies to grow your Youtube channel with email marketing:
#1 Building an Email List from Your YouTube Channel
It requires strategic planning. A simple yet effective method is to encourage viewers to subscribe to your emails via video content. While making captivating videos is crucial, directing viewers to act is equally important.
Use annotations, end screens, and video descriptions to refer viewers to your sign-up page.
Another popular method is through contests, promotions, and giveaways. These incentives encourage viewers to provide their emails for a chance to win, effectively building your list.
For instance, you could announce a contest in a YouTube video, directing viewers to enter by subscribing to your list.
You can also utilize YouTube end screens and cards. These tools let you promote your email sign-up directly within your videos. Use enticing calls to action (CTA) that tell viewers exactly what they’ll gain from subscribing.
The task may be challenging in the initial stages, but you can always hire an email marketing specialist. They can help design an effective email marketing strategy, craft compelling CTAs, and optimize your sign-up forms for conversions.
The channel Video Influencers is an excellent example of using YouTube to build an email list. Their website offers a free eBook only if you provide your virtual inbox address.
This strategy of offering something valuable – often called a lead magnet – in exchange for an email address can significantly increase your subscription rates. So make sure to keep it in mind when you want to grow your YouTube channel with email marketing.
#2 Segmenting Your Audience
Audience segmentation divides your audience into distinct groups based on shared characteristics, such as interests, demographic information, viewing habits, and more.
By segmenting your YouTube audience, you can send targeted emails that appeal to each group’s unique preferences, thus increasing the likelihood of engagement.
Start by identifying different viewer groups on your channel. This could be as simple as differentiating between new subscribers and long-term followers or as complex as segmenting by viewer engagement or video topics.
Once segmented your audience, tailor your content to match each group’s interests. For instance, Philip DeFranco, a news commentator, and YouTube personality, segments his audience based on their interest in different news topics.
By doing this, he can send targeted emails about the content he knows his audience will enjoy.
#3 Crafting Compelling Email Content
After segmenting your audience, the next step is to create compelling email content that resonates with them. To do this effectively, there are several principles to follow:
- Keep it concise: Unlike a YouTube video, where viewers may commit several minutes, readers typically scan content quickly. So, keep your emails short and direct.
- Make it relevant: Based on the segmentation, ensure that the content is relevant to the group you’re addressing. It will increase the chances of engagement.
- Engage your audience: Use a friendly tone and write as if speaking directly to the reader in order to establish a more personal connection.
- Include visuals: If applicable, include visuals or infographics. A good practice is to provide thumbnails or screenshots from your videos to make your emails more visually appealing and promote your YouTube content.
- Personalize your emails: Certain tools can automatically insert a subscriber’s name into your emails, making your messages feel more personal and relevant.
An excellent example of compelling email content is TED’s weekly newsletter. They provide a brief overview of their latest talks, including thumbnail images and short descriptions. This approach encourages readers to click through and watch the full videos on YouTube.
#4 Promoting Your YouTube Content through Emails
Emails can be a fantastic tool to promote your YouTube content and increase your viewership. One way to do this is by promoting new videos to your list.
When you upload a new video, send engaging mail to your subscribers with a direct link to the video. This gives your most engaged audience immediate access to your latest content.
In addition, consider offering exclusive or early-access content to your email subscribers. People love exclusivity, and this can be a powerful incentive for people to join your email list.
For example, FitnessBlender, a fitness YouTube channel, offers exclusive workout videos to its email subscribers. This strategy engages their email audience and drives traffic to their YouTube channel.
#5 Using Email Analytics to Improve Your YouTube Channel
Email analytics can provide crucial insights into your audience’s behavior, preferences, and engagement levels.
For example, if a video shared in your mail gets a high click-through rate, it indicates that the topic or format appeals to your audience. Consider creating more similar content on your YouTube channel.
On the other hand, if an email promoting a specific video has a low engagement rate, you may need to rethink the video’s topic, presentation, or promotion strategy.
Gary Vaynerchuk, an entrepreneur, and YouTuber, utilizes this strategy effectively. He observes his email analytics and uses the insights to tailor his YouTube content, increasing his YouTube viewership and engagement.
Common Pitfalls to Avoid
While integrating YouTube and email marketing can be advantageous, there are several common pitfalls to avoid.
- First, be mindful of not overloading your subscribers with emails. People often subscribe to many mailing lists, and sending too many emails can lead to unsubscriptions. Balance is key. Regular messages keep your subscribers engaged, but too many can be off-putting.
- Second, make sure you optimize your emails for mobile viewing. More than half of all emails are opened on mobile devices, so ensuring your emails look great on smaller screens is crucial.
- Third, remember to maintain and update your email list regularly. Keep your list fresh by removing inactive subscribers and always welcoming new ones. You might use an extension to locate emails of potential subscribers, but always ensure you have their consent before adding them to your list. Respect for privacy is paramount in successful email marketing.
The power of integrating YouTube and email marketing cannot be underestimated. It’s a robust strategy that connects you with your audience on a more personal level, boosts engagement, and you can ultimately grow your YouTube channel with email marketing.
Remember, the effectiveness of this strategy lies in the details – how well you know your audience, the quality of your content, the relevance of your YouTube videos, and the insights you gain from your email analytics. And who knows, you might even make money through your YouTube channel!
As you embark on this journey, take one step at a time. Start with building an email list from your YouTube subscribers, segment your audience, craft compelling emails, promote your YouTube content via emails, and learn from your email analytics.