How would you compare Influencer Marketing with digital advertising?
In general, advertising is the process of getting a product or service known to a wide audience, whereas marketing is the process of aligning a product or service with a specific target and persuading them to buy based on research and data.
Because of this, influencer marketing is considerably more effective than traditional advertising.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/TikTok
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Using marketplaces such as Ainfluencer.com
How would you decide which influencers to work with?
Track their performance over time
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
At the moment, Instagram is the most popular social media platform for brands. It has more than 1 billion+ monthly active users. Now my personal experience says that Instagram is going to take over other marketing platforms. One of my clients gets 60% of their traffic only from Instagram using SEO. We save a significant amount of money on advertising by relying heavily on influencer marketing. One of my own websites gets 90% of traffic only from Instagram with 2/3 posts per month. So yeah, Instagram influencers are going to take over the industry. But hey, don’t forget TikTok.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
There are plenty of social tools for businesses. I’ve used:
Like2Buy – to create shoppable links.
Ritetag – to find the best hashtags for your content.
NapoleonCat – to analyze competitors on Instagram.
Shoppable Instagram Stories stickers.
Canva – for great graphics that don’t require much experience.
Photoslurp – to easily collect all UGC content.
Repost
Auto-moderation – to shield your Instagram from spam & hate.
A working e-commerce website, consistent branding, an optimized Instagram profile, knowing Instagram content standards, getting the right tools and having your own audience are all solid strategies for success.
Use hashtags wisely – hashtags generate more engagement for your post. So if you’re not into hashtags, you’re missing out. Instagram Stories are also essential to generate engagement. In fact, 62% of Instagrammers become more interested in brands that regularly post products in their stories. If you want to get started on this. Here are some Instagram Stories tips you can use:
1. Make use of user-generated content.
2. Promote events that you’re hosting or attending.
3. Post more videos.
4. Livestream.
5. Add product tags and hashtags.
6. Insert highlights.
Don’t forget to put a link in your bio. Your profile’s bio is the only place you can insert a link. Make sure you also use contests and giveaways. 41% of Instagram users have followed a brand just to participate in giveaways. And last but not least, use Influencer marketing.
You can use platforms like Ainfluencer.com to research and discover influencers. It’s free.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Just three pieces of advice. Study before you start, have patience and make a good relationship with influencers.
How do you think Influencer Marketing will grow among small businesses in near future?
Smart business owners have long understood the power social media has to connect companies with their ideal clients and customers. It’s never been more apparent than it is now. With the world working from home and the economy in flux, influencer marketing presents a unique opportunity for small businesses to attract ideal customers for a fraction of the usual advertising price tag. With influencer marketing giving businesses an 11X higher ROI than traditional advertising, it simply makes sense as an investment if you want to run low-risk, high-return marketing campaigns. This is especially valuable for small businesses trying to grow and survive during this unprecedented time. Educate yourself & your team on influencer marketing.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I use tools like NinjaOutreach & Grin. These tools save a lot of time. I’m looking forward to using Ainfluencer.com more too.
