How would you compare Influencer Marketing with digital advertising?
Influencer marketing requires an individual with an audience that they can influence. Digital advertising does not necessarily require an influencer.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/Facebook/LinkedIn/Twitter
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Web search
How would you decide which influencers to work with?
Track their performance over time
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
I used Instagram influencers to promote an app that I created. They found a unique and personable way to promote the product through a video. I do believe that brands should focus on video content more so than static images.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
1. Choose your target audience
2. Be patient.
How do you think Influencer Marketing will grow among small businesses in near future?
It is increasingly becoming a necessity as most people use some kind of ad blocker. The use of influencers helps evade this.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I have a list of influencers in my country, Ghana. I reach out to them based on my marketing needs.
