How would you compare Influencer Marketing with digital advertising?
Influencer marketing is the digital version of in-person sales. It is more personable and more similar to a sales pitch than digital advertising.
-Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/TikTok
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Influencer discovery platforms
How would you decide which influencers to work with?
Manual audit of their accounts
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Influencers use Instagram because the public uses Instagram Businesses should tap into this.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
Hootsuite, Sprout Social, Buffer as off-platform tools but also Instagram Shopping, Reels, and IGTV within Instagram.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Do your research and make your terms clear when you present them to an influencer.
How do you think Influencer Marketing will grow among small businesses in near future?
It will become as common as SEO or copywriting is now for businesses.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I base my pay on the quality of the influencer’s audience and give them a commission of my total sales.
