How would you compare Influencer Marketing with digital advertising?
Influencer Marketing is mainly focused on leveraging creators in order to drive traffic and/or sales to a particular brand. Unlike the traditional digital advertising, it tends to be less costly and it is anchored on community building.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/TikTok
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Competitor analysis
How would you decide which influencers to work with?
Manual audit of their accounts
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
As a digital marketer that specializes in social media marketing, influencers are an integral part of boosting brand awareness. When done right, they can drive new and huge traffic to a brand’s social platform, which can be nurtured into customers.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
Since social selling will likely peak in 2022, automating chats through ManyChat, for example, can help accounts boost a brand’s growth on Instagram
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Beauty and Fashion.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Build a community around your influencer marketing strategy. Don’t make it a one-time transaction. As the creator economy continues to flourish, you’ll see significant impact from building genuine connections with influencers.
How do you think Influencer Marketing will grow among small businesses in near future?
It will eventually be a key part of marketing for small businesses. As they try to compete with bigger names on social media, being able to partner up with influencers can instantly make their brand social-media famous and/or trustworthy.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
Via affiliate programs and commissions generated through sales codes.
