A Complete Guide To Google Ads Services In 2024

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Brands use different methods and strategies to market their business and reach out to their target audience. Google ads services are one of the most effective strategies that help you appear on Google searches and get discovered by more users. 

In this guide, we will show you how to set your Google ads and boost your customers. So, if you are looking for effective E-commerce marketing strategies, make sure to read this guide. 

What Are Google Ads?

When a user searches for a keyword on the Google search, your ad will appear to them with a ‘Sponsored’ tag. However, the position of the search bar is important since most users only check the first Google local services ads.

To appear in the ad rankings, you must use the right keywords on your page. Through bidding, you can inform Google about the specific keywords you want their ads to appear on search results.

On Google ads services, each bid can cost from a few to hundreds of bucks. So, if you are on a budget, make sure to research the most targeted bids.  

How To Setup Your Google Ads Campaigns?

Want to increase your customers but don’t know how? Here’s how to use Google Ads services to grow.

Step1: Add Your Business Info

The first step in using Google Ads services is to add information about your business and its website. You can connect your business Google account to set up your campaign quickly. 

Step2: Set Goals For Your Campaign

To make the most out of ads services Google tools, you must set your conversion goal(s) in the next step. Consider your primary business needs, such as driving sales, increasing the number of your leads, building brand awareness, etc. 

Step 3: Create Your Ad

For your Google ads management services, you must provide a logo, some images related to your business, keywords, and videos in different ad formats. If you don’t have pictures and logos, you can get help from Google AI assistance. 

Step 4: Choose Your Audience And Set Budget

To make your Google ads services more effective, you can set the location of your target audience. You can also write more about the audience you like to target. Then, put your budget to receive budget recommendations that work for you.

Step 5: Make Your Ads Mobile-Friendly

Before anything else, make sure you have a website that is mobile-friendly. Then, choose the type of Google ads services for mobile:

  • Text ads
  • Image ads
  • Mobile app promotion ads
  • Call-only ads

Now, to make sure your ads will appear on mobile devices, set up mobile bid adjustments.

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Step 6: Launch Your Campaign

Finally, it’s time to launch your ad campaign. It requires payment, and once you are done, you can submit your campaign to go live.

Different Types Of Campaigns

There are different types of Google service ads, and you can choose the right one based on your needs. Here are some examples

1. Performance Max Campaigns

If you’re a performance advertiser looking to run an effective campaign to get the maximum conversions and value, Performance max campaigns are a great option. This campaign type gives you access to all of Google Ads’ inventory and the ability to set specific conversion goals. 

With Smart Bidding as one of the Google ads services, Performance Max optimizes your performance in real-time across different channels to achieve your desired results.

2. Search Campaign

If you want to promote your service or products, search campaigns are the best option. Search campaigns are text ads that appear on search results when users search for keywords related to your business.

Using these types of Google ads management services to display your ads effectively increases sales, leads, or website traffic.

3. Display Campaigns

As the name suggests, Display Google Ads services help you reach your potential audience with a visually appealing ad. Your ad will be visible to users when they browse through websites, apps, and Google-owned properties, including YouTube, to achieve your marketing objectives. 

4. Video Campaigns

If you like your ads to appear between YouTube videos, video campaigns are a great option. There are six types of video campaigns, each designed to achieve a different objective. 

  • Drive conversions
  • Custom video campaign
  • Video reach campaigns
  • Outstream
  • Get views
  • Ad sequence 

5. Smart Campaigns

If you don’t know anything about targeting and using Google local services ads, don’t worry. With smart campaigns, Google AI will find the best targeting for you and set up your campaign quickly. 

Local Service Ads vs Google Ads Services

If you look for Google ads, you will likely see a lot of content about Google local services ads. But what’s the difference? Google Ads’ payment model is based on pay-per-click (PPC) ads, where advertisers are charged only when users click on their ads. 

On the other hand, Google Local Services Ads follow a pay-per-lead approach. This means advertisers are charged only when a potential customer contacts the business through the ad, not when they click on it.


Google Ads services are a powerful tool for businesses to market their products and services to their target audience. By following the step-by-step guide outlined here, you can create effective campaigns that will increase your online visibility, drive more leads, and boost your sales. 


1. What Are Google Ad Services?

One of the effective ways for brands and businesses to promote their service is through Google ad services. With this program, your ad will appear on search results when potential customers search for keywords related to your business.

2. Is Google Ad Services Free?

Unfortunately, No. Google ads services are not free, and advertisers will be charged a fee based on the clicks on their ads or the number of times their ads are displayed.

3. How Much Is Google Ad Services?

There is no set price for Google ads services since it can vary based on factors such as your industry, campaign type, location, number of clicks, etc. But on average, it can cost  $0.11 – $0.50 per click.


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