How would you compare Influencer Marketing with digital advertising?
Influencer marketing can have a more rapid turnaround on sales than digital marketing. But, it’s hard to measure and predict results from influencer marketing. There are more tools for general digital marketing to track data.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/TikTok
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Influencer discovery platforms
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Fashion, Beauty, Food, and Electronics.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Don’t hurry. Use A/B testing in order to figure out what your most effective strategy will be for the long-term.
How do you think Influencer Marketing will grow among small businesses in the near future?
I think more people will start to use it because it has increased some much in popularity over the past few years that more people are aware of it.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I use discovery platforms to connect with influencers and then pay them via PayPal.
