How would you compare influencer marketing with digital advertising?
From a consumer’s POV, influencer marketing may appear as more of an experience like a conversation is. This can be compared (contrasted) to digital advertising impressions which are perhaps a less permanent experience in the memory of a consumer than influencer marketing is.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
YouTube/Twitter/Pinterest
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Competitor analysis
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Rebuilding consumer trust from the damage that throwaway brands do is an important area where influencers can create a constructive change over time.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
Responding to feedback from offline interactions and digitizing it to tell the story in order to build rapport with potential consumers. I’m constantly investigating different tools.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Health and Wellness, Finance, Environment.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Imagine your product at its very best iteration, envision and record any of the sub-industries, trade groups, professional organizations, or consumer services-based companies that would appreciate your work. Of those, which are the top three most populous groups? Who are they currently working with? What do you need to enter those circles with confidence? Record these ideas and then place them in order of priority and also on a hypothetical timeline. Now, add-in the localized and community groups which would benefit from your work. Create a list of them and determine who inside those organizations you should contact when ready. Select the top three and determine why they would want to work with you.
How do you think Influencer Marketing will grow among small businesses in the near future?
I would predict massive growth for small businesses at the behest of authentic influencers.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I am not currently paying any influencers, but am studying creative ways to work with them in 2022.
