How would you compare influencer marketing with digital advertising?
Digital ads are banners at the top and side of a web page. With influencer marketing, social media users develop a connection or kinship with influencers thereby elevating the chance that users will be more engaged and leave likes and comments. Influencer marketing equals social proof. Influencer marketing equals higher conversion rates and can assist a company in reaching new audiences and expanding brand awareness. A combination of the two is most effective.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/Facebook/LinkedIn/TikTok
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Web search
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
I don’t use Instagram but I could see how, if the influencer has many followers that make up a particular target market for a business, that could assist a company in expanding its brand awareness and uptake
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
Instagram’s story feature.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Here is where your selection of an Influencer is key. If that influencer and their followers fit within your narrow target market, then you may gain some traction and uptake via that Influencer. It has more to do with the match between your influencer and target market as opposed to any specific vertical.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Research similar competitive brands and determine which of them utilize Instagram, what type of Influencers they select and why? Once you begin to reach out to influencers, make sure they have data that outlines their engagement rate with your target audience.
How do you think influencer marketing will grow among small businesses in the near future?
Exponentially, by relying on local influencers.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
One rule of thumb is $10 per 1000 followers.
