How would you compare Influencer Marketing vs. Digital Advertising?
Basically, In digital advertising you are just advertising the brand or the brand’s product online. Influencer marketing is similar but it takes it one step further. Influencer marketing involves using an influencer’s status to promote specific products to their audience and so, because the audience admires the influencer, the influencer helps to increase interest in the product they are promoting.
Which social platforms do you think will be most popular in the next five years for influencer marketers?
Instagram/Facebook/LinkedIn
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Web search
How would you decide which influencers to work with?
Manual audit of their account
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
I would like to see specific brands work with Instagram influencers that share similar content to what they are promoting. I have noticed that a lot of influencers are trying to work with brands on Instagram.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
I don’t know about strategies specifically on Instagram but I know that TikTok is another trending social tool where people promote brands and products, but I haven’t used it myself.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
I think videos are going to become a much more popular way of promoting content.
What advice would you give to a new business that wants to develop their influencer marketing strategy?
Use Linkedin to connect with people that might have information on grants.
How might Influencer marketing grow among small businesses in the near future?
I think that it will continue growing rapidly. It’s a relatively cheap and efficient way to advertise products to a lot of people who otherwise wouldn’t have seen those products.
How do you currently connect with Instagram influencers? Name any tools and strategies that you use.
I usually approach them directly but I am also a part of some paid organizations that connect me with influencers.
