How would you compare influencer marketing with digital advertising?
I’d consider influencer marketing to be earned media (the creator is the sender) while digital advertising is paid media (the brand is the sender).
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/TikTok
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Influencer discovery platforms
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Instagram is still the dominant channel for influencer marketing due to its sheer reach across countries, multiple format options, and paid amplification.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
Using link stickers to directly channel traffic to e-commerce from IG stories and influencer live shopping events.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Beauty & Personal Care.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Find a good agency partner that really understands your brand (tonality, equity, personality, style) and is able to manage the entire influencer marketing process, ideally across countries.
How do you think influencer marketing will grow among small businesses in the near future?
Influencer marketing is a great tool, especially for start-ups and small businesses, since you can affordably start collaborations with nano and micro-influencers. You can also find many macro influencers who can really boost your brand and your sales even with a limited budget.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
We collaborate with thousands of nano and micro-influencers without any monetary incentive (just a free product). While for macro and star-influencers, we do have a compensation model in place based on CPM and cost per engagement.
