How would you compare Influencer Marketing with digital advertising?
Digital advertisements tend to be ignored by users unless they are super engaging or of interest to a specific person. Influencer marketing tends to draw from an interested crowd that wants to hear what an influencer has to say. It is more authentic and there is more trust associated with influencer marketing.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
nstagram/YouTube/TikTok
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Influencer discovery platforms
How would you decide which influencers to work with?
Manual audit of their accounts
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Influencer marketing is all about authenticity. As long as the viewers trust the influencers that they follow, brands can benefit from these influencers. Influencer marketing will eventually become a vital component to every business’ marketing budget.
One successful example is Moxy Hotels. They used a series of several videos that led to a high conversion rate. Because of that, the influencer that they originally started working with is now a permanent employee.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
I use Like2buy, Napoleon Cat,, Photoslurp, Hashtagify.me, and Wishpond and would recommend all of them. Some common strategies are to hire nan-influencers, do product giveaways to create a buzz around your brand, review useful products, and reply to comments.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Fashion, Beauty, Health & Fitness, Travel & Tourism, Liquor, Everyday Essentials, Apps (Grocery App, Food Delivery App, etc.).
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Do your research, stay authentic, be professional and keep it simple.
How do you think Influencer Marketing will grow among small businesses in near future?
It will take a while for small businesses to adopt this trend. However, as many new and existing social platforms are coming up with a variety of solutions for small and medium-sized businesses, this will become more mainstream within 2-3 years.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
Usually the collaboration happens through Emails and the payment is a direct bank transfer.
