How would you compare influencer marketing with digital advertising?
Influencer Marketing is more of a personalized approach and if influencers are talking about any brand or product, their credibility and popularity carries over to their community with the product attached to it. Influencer marketing Is part of digital marketing. Digital marketing is very vast and it involves technology and performance-based marketing.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/Facebook/LinkedIn
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Influencer discovery platforms
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
There is a lot of potential in the way we can use it. Especially for small businesses and startups. Innovative and creative marketing strategies will definitely help to maximize the utility of Influencers. My personal experience is that we have to base our use of Instagram influencers on their performances and set some expectations as per the marketplace.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
For e commerce Platform, right now we are using Influence to track the insights and engagement for influencers and then handpicking the right influencer based on that.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
I would personally recommend starting with a very selective set of Influencers that have a sufficient amount of insights and data to make your decision. Then doing a pilot campaign and note the results. After, scale it up accordingly.
How do you think Influencer Marketing will grow among small businesses in the near future?
As it’s very difficult for a small business to get famous, popular influencers to talk about their brand, micro-influencer marketing is a great solution that small businesses will be able to take advantage of.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
Right now, we use an agency. We pay the agency and they pay the influencers.
