How would you compare Influencer Marketing with digital advertising?
Influencer marketing is just a type of digital advertising. It is becoming increasingly popular and emerging as a strong form of digital advertising that gives higher engagement rates than other methods of advertising.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/ Twitter
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Using marketplaces such as Ainfluencer.com
How would you decide which influencers to work with?
Relying on an influencer marketing agency to audit influencer accounts for me.
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Instagram influencers are used for both product and service promotions by a variety of businesses. Either they are engaged in paid collaborations or receive products in exchange for their work. Both cases can benefit brands and influencers.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
Reels, Instagram Shops, product tags, and linking to your website are all viable tools and strategies.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Fashion
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Hire influencers that have a good network. They can potentially connect you to other people in the future than can help you.
