Marketers must give priority to a solid online presence and effective client communication. But there lies the danger of cyber threats that inhabit the internet space.
Cyber attacks occur too often and are worrisome. Monetary loss from cybercrime amounts to 10.3 billion US dollars. Cybercriminals launch a cyber attack every 39 seconds. Globally, ransomware attacks occur every 11 seconds.
Cyber-attacks have far-reaching ramifications for marketers and their businesses. A breach can compromise sensitive data, damage brand reputation, and cause financial losses. Cyber-attacks heighten legal liability, requiring proactive steps to enhance online safety.
Embracing these safety measures guarantees enhanced online security and privacy. It fosters customer trust, strengthens brand image, and gives marketers a competitive edge. Keep reading to learn more about how marketers can stay safe online.
Common Cyber Threats and How to Prevent Them
Cyber threats have become pervasive for individuals, businesses, and organizations. These threats come in various forms. And each can have a detrimental impact on computer systems, networks, and devices. Among the most common types of cyber threats that can harm marketers include:
1. Identity Theft
Identity theft is the intent to commit fraud by stealing personal information. Accordingly, marketers may fall prey to it via phishing, hacking, or social engineering. In 2022 alone, there were 1,802 data breaches in the US.
Marketers must use strong passwords and 2FA to prevent losing their credentials to malicious cyber actors. They must also immediately report any incident to authorities and freeze their credit reports.
2. Data Breaches
A data breach constitutes a malicious invasion of confidential data or information. It can occur due to weak security measures, phishing attacks, or insider threats.
Marketers can prevent data breaches through encryption, regular software updates, and employee training. Businesses should take swift action in case of a data breach. Therefore, they must have protocols for containing the breach and notifying affected customers.
3. Ransomware
In 2022, organizations uncovered 236.1 million ransomware attacks. This type of malware encrypts a victim’s data, demanding a ransom for restored access. Marketers can fall prey to ransomware through phishing emails or malicious websites.
Marketers can prevent ransomware attacks by keeping software updated. Educating employees on how to spot phishing emails is also crucial. If a ransomware attack occurs, disconnect from the network right away.
Notify law enforcement, and do not pay the ransom.
4. Online Scams
These fraudulent activities aim to deceive individuals or businesses for financial gain. Online scams can take various forms, including lottery and fake job offers. FTC received 2.4 million fraud reports in 2022. Fraudsters took about $8.8 billion from consumers, over 30% more than last year.
Marketers can prevent online scams by being cautious of suspicious emails and websites. Using security software to detect potential threats is also a practical solution. If fraud occurs, report it to the relevant authorities, such as the FTC or local law enforcement.
5. Cyberbullying
Cyberbullies use technology to harass, intimidate, or threaten individuals or businesses. Cyberbullying can take different forms, including hate speech, blackmail, or defamation. 41% of US adults have experienced some form of online harassment.
Marketers can prevent cyberbullying by implementing strict policies against online harassment. Providing employee training on respectful communication is also necessary. Document the incidents, block unwanted contacts, and report to the relevant authorities.
Securing Your Assets with a Well-Built Cybersecurity Strategy
The threat of cyber attacks is omnipresent, especially to hyper-connected marketers. Below are some steps that can help safeguard your online accounts and personal data:
1. Strengthen your passwords
Passwords remain the most used security method worldwide for accessing company infrastructure. And the modern internet denizen possesses an average of one hundred passwords.
A password manager helps you track, store, protect, and manage your login credentials. It can help prevent identity theft and phishing attacks. With password managers, you can keep your passwords secure with a master password and 2FA. Those without password managers are three times more likely to experience identity theft.
Password managers also can help you generate strong passwords. Using strong and unique passwords for your online accounts is paramount for security.
2. Secure your network & devices
When accessing personal or business data online, it is crucial to avoid public Wi-Fi. It is often unsecured, making it vulnerable to hacking and data theft. If you must use public Wi-Fi, using a VPN to encrypt your internet connection is advisable.
Installing antivirus software is essential to protect devices from malware and viruses. It can detect and remove malware and provide real-time protection against new threats.
3. Beware of what you click & share online
Phishing and scam emails trick you into revealing your personal and financial information. Always check and verify links before clicking links to avoid these scams. Hovering over a link to see the URL it leads to can help you avoid clicking on suspicious links.
Be on the safe side when disclosing personal details on online platforms. Scammers are getting sophisticated in their tactics. And it is common for them to use various tricks to deceive individuals.
4. Set up data backup
Adopt a proactive approach toward data preservation. Creating regular backup copies of your data ensures confidentiality, integrity, and availability.
Don’t underestimate the power of redundancy in the face of threats to your digital assets.
5. Train and educate employees
The susceptibility of the human element remains the predominant threat vector. The sobering statistic attests to the fact, as 82% of data breaches stem from this source. And threats can come from external and internal sources. Employee education is essential to ensuring everyone knows cybersecurity best practices.
The current condition of online safety is not only a personal affair. It is a professional responsibility, particularly for those in marketing. They deal with confidential data and engage with the public in the digital realm. These professionals must be aware of the importance of cybersecurity. It protects their assets, resources, and credibility.
Enhancing performance and productivity is another boon of practicing digital prudence. With the ever-changing digital landscape, marketers must be familiar with upcoming trends. Voice search, data privacy regulations, and AR and VR are here to stay. Ongoing education is a prerequisite, as the menace of cyber attacks will only escalate with technology.
