How would you compare Influencer Marketing vs. Digital Advertising?
Influencer Marketing, in my experience, involves content creation, affiliate marketing, video creation and a number of other skills to promote yourself or a product. You influence other people by showing them how a product works for you. You engage and use your niche target audience to your advantage. As a Digital Advertiser, you have many ways to promote products on different platforms. They also try to target specific audiences and engage with them.
Which social platforms do you think will be most popular in the next five years for influencer marketers?
Instagram/Facebook/Linkedin/Twitter.
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Influencer discovery platforms.
How would you decide which influencers to work with?
I would manually audit their account.
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
I’ve noticed that as an Instagram influencer, you can influence others by showing how the products you are showcasing work for you. If you have an engaged target audience then they are interested in the things you say. Brands can take advantage of that.
For e-commerce businesses, what are trending social tools and strategies to get traction via Instagram? Are you currently using any tool yourself?
I use social tools and strategies like Hootsuite, Planoly, and Tailwind for scheduling.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
I focus on lifestyle product reviews and have seen a lot of growth in this category.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
I recommend making sure that you are first using your business’ account to reach out to influencers. There are many fake accounts out there that say they are there to help you but actually aren’t. I don’t answer those offers anymore. Unfortunately, I responded once and gave them my account information. They ended up using my account and then deleting it.
How do you think Influencer Marketing will grow among small businesses in the near future?
I think influencer marketing will grow a lot because of the excellent exposure both brands and influencers get. It’s a symbiotic relationship.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
As an Instagram influencer, I am usually paid through my PayPal account.
