How would you compare Influencer Marketing with digital advertising?
Influencer marketing is a new trend, especially in Africa, whereas digital advertising is a relatively older concept.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/Twitter
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Using marketplaces such as Ainfluencer.com.
How would you decide which influencers to work with?
I rely on influencer marketing agencies to audit their accounts and give me their decision afterward.
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
I think Instagram is the most relevant platform for marketing. But in my country, it’s the second most used platform by influencers next to TikTok. Hiring influencers has always led to worthwhile returns for me.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
I’m sure that there are great tools all over the world to help grow your presence on Instagram, but whatever they are, they are not popular in my country.
How do you think Influencer Marketing will grow among small businesses in the near future?
Small businesses are understanding the importance of influencer marketing and as such, are using influencers more. Through collaborations and payment, small businesses can significantly grow their business.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I reach them directly (i.e. email, through direct messaging, etc.) and negotiate the payment. It would be a lot easier if this were all done through an agency though.
