How to Promote your Shopify Store by Influencer Marketing
Suppose you have a Shopify store and feel it’s not operating as efficiently as it should.
In that case, it’s time you start working with an influential person (in other words, use influencer marketing) and promote your store.
Now let’s dive right in to find out how you can use this marketing tactic to take your Shopify store to the next level.
What is Influencer Marketing?
Influencer marketing is a marketing method that involves using influential people to market your product or brand to their audiences.
They perform as a trusted intermediary between the brand and the target audience to improve conversions and sales.
How to Promote your Shopify Store by Influencer Marketing
The benefits of influencer marketing are many; creating more brand exposure, improving sales, and driving organic traffic are just a few.
In our case, you can benefit from influencer marketing to promote your Shopify store.
Find the Ideal Influencers
Finding the right Instagram influencers for your marketing campaigns can increase engagement and lead to a better ROI.
The best place to find influencers that perfectly align with your business is Ainfluencer’s influencer marketing marketplace.
Ainfluencer provides you with many influencers along with the complete information you need to choose the right one.
An Alternative to Advertising
Using influencer marketing has a significant impact on a business.
Over the years, numerous large commercial companies have proven that the use of influencers has had a positive effect on the prosperity of their business.
It is the only organic, natural that every online or Shopify store should make use of for obtaining substantial profits.
Moreover, as you know, some online advertising methods such as pop-ups and clicks have lost their actual impact.
People pay less attention to them, and most have turned to adblockers to get rid of these ads.
So influencer marketing can also be a great alternative to advertising.
Reach a Specific Audience
Influencers are highly respected in their work and field.
They can also produce user-generated content for their audiences and promote the products they want to sell.
You can be sure that the influencer’s impact on their target audience is powerful, allowing you to reach the specific group of people you want.
If this happens, it means that there will be an increase in sales and revenue.
Increase Brand Value
Wouldn’t it be great to be able to reach hundreds of people just by letting a single influential person market your products for you?
Think about it for a second.
It would be a great marketing success.
With an effective influencer marketing plan, the value of a brand and trademark can be increased among customers very quickly.
Furthermore, gaining the upper hand will be easier for you.
Of course, brand representation alone is not enough but must be accompanied by strategy.
People can easily trust the new product you have in your Shopify store if their favorite influencers have promoted it.
Attract Users’ Interest
Businesses and online stores must run a marketing campaign after launching a product or service to increase the interest of customers and users.
If you include an influencer in this marketing campaign as an alternative to advertising, the result will be excellent and satisfactory.
Most often, an exclusive recommendation from an influential person can make everything great and cause a big surprise in the advertising campaign.
Naturally, any business’s primary and ultimate goal is to turn its followers and fans into customers and make a lot of profit this way.
So it is possible that one of the beneficial effects of influencers is to increase online sales and thus generate more revenue.
When you pay influencers to advertise a product or service slowly, it is natural to expect it to impact sales significantly.
Go Live with Influencers
Social media sharing is becoming increasingly popular, especially with Facebook Live and Instagram Live.
It’s really excellent to organize online live events with influencers as a way to boost engagement with loyal customers and new followers.
This incredible experience will have a lasting effect on your audience.
Hold Online Events and Contests
Is there any of us who doesn’t like to win prizes? The answer is definitely no.
Holding events and contests with the participation of multiple influencers can tremendously affect the exposure to your store.
This is really simple to do; just choose the product you want to promote, then ask the influencers to notify their audience that you’ll be holding a prize draw for it.
Next, you should set some conditions; for instance, anyone who wants to take part should use a hashtag containing your brand or publish a post about your brand.
This is an excellent way to introduce a new product and at the same time draw new customers to your Shopify website.
Also it’s always exciting for anyone to win a prize, free of cost.
Plus, when you collaborate with influencers to hold contests or giveaways, you can reach a broader audience that may not have been possible otherwise.
Ask Influencers to Write Reviews
You can ask influencers to write product or service reviews and mention your brand name.
But make sure you work with someone credible and not just anyone looking to make some money.
You want the influencer to speak about your brand in a natural way, not as if you were reading a text.
But this is only possible if influencers are excited about using your products or services.
So you may want to help them understand the value of what you’re offering before asking them for reviews.
Offer Free Products to Influencers
You can give away some of your Shopify products as gifts to the influencers you’re collaborating with.
In such cases, influencers usually test what you give them and share their thoughts with their audience.
The important thing is that you should not expect the influencer(s) to mention your brand name since you do not pay a fee to them.
For this reason, it makes sense to target influencers who have used your product or something similar and have already posted about it.
If they like your product, they are more likely to be eager to talk about their gift(s).
Influencers Improve your SEO
Working with influencers also helps improve your website’s overall SEO efforts.
This is especially true when your brand decides to hire bloggers to be its influencers.
It’s pretty straightforward when you think about it; you only have to ask a blogger to write a blog post for you and link back to your website.
The more backlinks you earn through your collaboration with blog influencers, the higher your website’s chance to rank among the top search results.
Command your Audience’s Loyalty
There is nothing better for a brand and online shop than having loyal customers.
Having loyal customers means earning consistent profits in the long run.
Now the effects of working with an influencer will not necessarily be quick and short-lived.
Brands can present their content through these people.
Over time, the repetition of this type of marketing may create a sense of closeness and loyalty in customers.
People love to feel as they belong to a community or a group and share common values.
You can easily achieve this by collaborating with influencers.
A good influencer marketing approach can drive sales when done right. But it’s not that easy to pull off.
It would help if you found the right influencer who is ideal for your Shopify store.
Now that you know how to promote your Shopify store with influencer marketing, why not draw up a strategy to actually do it?
What points you suggest should be added to this article?
Feel free to leave a comment and let us know.