Food business as well as other types of business has evolved and found its place in online marketing so naturally, food influencers play a starring role in the competition. As creators, in particular on Instagram, who use their own authentic contents to move their business forward into the light, they shoulder great responsibility.
By the end of this article, you will learn everything you need to know about food influencers.
What do food influencers do?
Food influencers, roughly speaking, are defined as individuals who develop a taste for specific foods and restaurants they endorse.
Successfully carving out a niche for themselves as a food influencer, they will find the power to lead the way to customer preferences. What is more, the relationship they form based on trust with their audience is inseparable from the depth of their influence.
How to become a food influencer on Instagram?
It is technically possible for anyone who has a passion for food and marketing to become a food influencer, however, the rules are very important to be applied right from the beginning. If you have ever considered starting a food account to become a food influencer on Instagram, the following steps will guide you on how to get down to it.
Step 1: find your niche
Before starting your Instagram food blog, identify the area of your business. Apart from the kinds of food that you are into, in order to find your niche, you had better also take the needs and interests of your target audience into account.
Once you know your target audience and the area of activity on your food blog, the opportunity to impact buying decisions will come along.
Step 2: pick a catchy name
Choosing the right name for your Instagram food account depends heavily on the first step as it should be both relevant to your niche, take Minimalist Baker, for instance, and relatable to your target audience like Healthy Fitness Meals.
You may well want to go for your own name if you own the business or consider a tremendous possibility to make a name for yourself. Have a look at the top food accounts on Instagram if you feel the need for some inspiration.
Step 3: customize your Instagram account
Make sure to upload a descriptive photo so that your followers can tell what your account is about. This is also a good place to upload a logo if you are dedicating your account to your own business.
Furthermore, placing the URL link to your website will lead your followers to read and know more about you. The next thing is to write something intriguing and relevant in your bio.
Share your first post on Instagram. Remember that using food photography hashtags in your caption will optimize your posts and if your hashtags are among the ones that people usually search, it will draw a lot of attention to it. Here are some famous food hashtags that people search on Instagram.
How to take stunning photos for your food account on Instagram?
Remember that as a food influencer, photographing food will be harder than it seems. While it requires lots of practice, here are some tips that could make your photos more eye-catching.
Tip 1: shoot in natural light
Overhead lights, lamps, or your on-camera flash will result in poor quality. On the other hand, natural daylight comes to your aid, and overcast days are exceptional for food photography as well. Moving around to find the best light resource is also an effective way to increase the quality of your photos, for example, do not shoot in the kitchen if the light is best in your living room in the afternoon.
Tip 2: take your food photos from different angles
Shooting from above is a great choice for some dishes like pizza, and for plates which the food is arranged on them or bowls. For some other dishes like hamburgers shoot from the side of the 45-degree angle is best for drinks. You may as well try various perspectives to pick your favorite and style.
Tip 3: minimize clutter
Have an eye for detail and never let distracting features in the foreground and background of your shots ruin the gorgeous food you are capturing, and focus on what is most important.
Tip4: a professional photo is always edited
Adjust images in order to enhance the quality. The following is a list of the most popular food filters, on Instagram.
How to monetize as a food influencer?
Everyone interested in this business dreams of becoming a full-time food influencer, however, before you quit your job, make sure you have guaranteed your place on Instagram by considering a few things in advance.
If you have ever wondered how to make money as a food influencer, you will find the following guidance of use.
Remember that you will be regarded as a micro-influencer by getting 3000 followers and if this number reaches 5000, then you are considered an influencer. So, the first step is to commit to posting on a regular basis and promote your food blog on Instagram to increase your followers.
Besides that, providing the brands with your own exclusive recipes could also be a good way to earn some money. So, this is a good alternative way before you gain enough fame to earn money through sponsorships.
Finally, following great food influencers on Instagram will help you come up with new ideas and fresh perspectives to inspire your content. Here are some of the top influencers, that you should be following in 2020.
- Gordon Ramsay @gordongram: Gordon James Ramsay is the first one on the list. All the photos in this article were uploaded from his account on Instagram.
- Jamie Oliver @jamieoliver
- Rossana Pansino @rossanapansino
- Ree Drumond @thepioneerwoman
- Rena @healthyfitnessmeals
- Martha Stewart @marthastewart
- Yolanda Gampp @yolanda_gampp
- Antonino Cannavacciuolo @antoninochef
- Shonda Wagner @shonda1020
- Yumna Jawad @feelgoodfoodie
As Instagram is becoming increasingly popular with different types of niche and business – food, fashion, and travel to name a few, food bloggers are finding more security as full-time influencers which enables them to follow their passion. However, it requires patience, commitment, and consistency.
Remember that business means risk, and as long as you understand the risk and have a realistic business plan, we have a piece of advice for you, just go for it.
Do you ever think of becoming a food influencer on Instagram?