For those who want to use influencer marketing as a core component of our business strategy, perhaps knowing how to choose the perfect platform is the most challenging task.
Today, hundreds of influencer marketing marketplaces are available for brands and influencers to connect and collaborate.
But nobody out there really tells you what to consider when deciding to choose an influencer marketing platform to find influencers.
Generally, a good influencer marketing website should have the following qualities:
- Zero risk
- Free trial
- Mobile app
- Easy to use
- Real-time metrics
- Custom search filters
- Built-in post scheduler
- Posting personalized offers
- Wide array of influencers
- Access to a content library
- Campaign management tools
- Receiving offers from influencers
This was just a general overview of the core features an influencer marketing website needs to contain.
When a social media influencer agency incorporates all these features into its website, it creates a complete DIY (Do-It-Yourself) influencer marketing platform.
You can benefit from using influencer marketing in many ways.
Still, first, you need to know how to choose the ideal influencer agency.
Qualities of a Top-Notch Influencer Marketing Platform
Now let’s delve deeper into each point and learn how they contribute to a platform’s credibility.
When we mention a platform should be risk-free, we’re actually referring to having a safe and secure payment process.
All of us want peace of mind when we have our credit cards out and intending to do a transaction online.
So it’s critical for any influencer marketing platform to guarantee a system for payment management.
A reliable website will freeze your funds until your requested content is published according to your deal with the influencer(s).
Easy to Use
The second quality of a platform that sticks out is that it should be easy to use.
It must have a user-friendly interface, making it easy for anyone to navigate through different sections of the website.
While on a social influencer agency’s website, you should feel entirely comfortable finding and using different features such as influencer discovery, audit, outreach, etc.
Third, the ideal influencer marketing platform provides users with a free trial.
If, in any case, an agency asks you to input your credit card information and pay upfront, you should think twice about using it.
At least the first offer you create should be free of charge.
It’s anyone’s right to be able to test a tool for a short period at first so they can trust it.
This feature is not really necessary, but it definitely makes things a lot easier.
We live in a world where smartphones are a core element of our lives.
Over the years since its invention, cellphone dependency has risen excessively to a point where it’s caused many of us to be “Mobile addictive”.
Statista forecasts that the total number of smartphone users will surpass 4 billion in 2023.
An influencer marketing company can facilitate many relevant tasks for its users by developing a cellphone application in such conditions.
Next, a post scheduling feature is a must-have for any related website.
Basically, in this section of a platform, you should be presented with information about scheduled and completed posts.
This way, you can easily monitor your requested posts and be up to date with your influencer marketing strategy’s progress.
Having a content library is another quality we believe a social media influencer agency must include in its website.
A content library allows you to upload the content you want in different formats and see a preview version before it’s published.
Additionally, you should be able to write a caption and determine the hashtags you want to include with the content.
Next up on the list is a platform’s database size.
None of us want to end up using a site that doesn’t have a large, diversified community of influencers.
As a brand or business owner, you are looking to scale your efforts to a maximum level with influencers.
For this to happen, the agency you decide to work with should offer you a bustling marketplace with a vast range of influencers.
Moving on to the next essential feature, the platform you plan to use needs to have a campaign management section.
You should easily be able to create, run, and monitor different campaigns simultaneously.
With a few clicks, the tool you want to use should allow you to upload various campaign details like images, videos, duration, etc.
Anyway, what’s the point of working with an influencer agency if we have to manually keep track of our campaigns?
Creating and Receiving Offers
The next quality is a combination of two of the ones we mentioned earlier in the introduction of this article.
In addition to posting your customized offers on a website’s marketplace, the option of receiving offers from different influencers should also be available for you.
You may already have some influencers in mind who you want to invite to your campaigns in some cases.
While in some other cases, you may wish to create offers and let influencers reach out to you.
An influencer marketing platform claiming to be the best has to indeed have both of these options built-in.
The penultimate quality on our list is having the option to show real-time social media metrics.
You need these metrics (such as likes, comments, shares, etc.) to track your campaigns and measure the final results.
However, even if the platform doesn’t provide you with such analytics, you can still obtain them manually.
But that’s not really optimal when you’re paying for influencer marketing services.
Last but not least, the website you’re using must have specific search filters.
This’ll help ease the process of finding the right influencer(s).
Some of the essential search filters are hashtags, location, industry, and followers, to name a few.
Introducing a Recommended Platform to Use
Considering all the points we’ve discussed so far, Ainfluencer stands out pretty well among other rivals.
Their platform is dedicated to Instagram influencer marketing and has all the qualities we talked about.
Alongside having access to all the key features, the website offers you a complete, free walkthrough of their services.
Wrapping it Up
Since influencer marketing is a booming industry, countless agencies exist that provide relevant services.
It’s a vast market with many competitors claiming to be the #1 authority on the subject.
So it’s really difficult to state which influencer agency is the best.
But using our checklist should ease the process of finding the best influencer marketing platform.
Feel free to leave a comment below and share your thoughts with us.