55+ Black Lifestyle Influencers To Grow Your Brand On Instagram In 2023

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Lifestyle influencers are a growing trend on Instagram. They are people who follow a certain lifestyle and share images and videos of what they do every day. Black lifestyle influencers are so popular people among all lifestyle influencers, and they can help promote your brand by sharing your content and helping to build an audience around it.

By following black lifestyle influencers, you will be able to get a sense of the trends that are popular right now and create content that is specific to your target audience.

Keep reading to learn how to find these influencers on Instagram. There is also a list of the top 58 black lifestyle influencers provided for you.

How to find top black lifestyle influencers on Instagram?

The number of lifestyle influencers is growing, and as a result, finding the best and most reliable influencers has become challenging and time-consuming. There are some easy ways that make this process faster for you.

Google is one option. You can search your desired niche and come up with so many articles to go through and find related influencers.

Searching relevant hashtags to your niche on Instagram is another easy way to find influencers on Instagram.

Another possible option, which is also the easiest and quickest way, is using different influencer marketplaces. Many marketplaces such as Ainfluencer provide you with a list of different types of influencers in various niches.


Ainfluencer is an influencer finder marketplace that makes finding influencers easy and fast. Ainfluencer is a free and easy-to-use platform that lets you make descriptive campaigns about your company, explore and discover influencers, and invite them to work with you.


Or, if your ads are open, Instagram lifestyle influencers can simply access your ads and make offers.

Try Ainfluencer now

Top 56 black lifestyle influencers

Take a look at our list of top black lifestyle influencers on Instagram.

1. Rashad Little (@Mrrlittle)

Rashad is among the best black influencers on Instagram. His account is full of content about fashion, fitness, and routines.

Rashad has a great sense of style and has 430k followers. Don’t hesitate to ask this macro influencer to promote your brand.

Talk to Rashad

2. Mike Edwards (@Aireyys)

Mike Edwards is a black lifestyle influencer who has been able to use his social media platforms to share his unique perspective on fashion, fitness, and culture. He often promotes black-owned businesses on his Instagram account, which has 1.5m followers.

Chat with Mike

3. Nelisa Gumede (@nickgray____)

Nelisa Gumede is a South African lifestyle influencer who has amassed about 11k fans on Instagram. He is known for his relatable posts about health, lifestyle, and fashion. His account is also full of motivational posts.

Talk to Nelisa

4. Minnie Dlamini (@minniedlamini)

Minnie Dlamini is a South African media personality, actress, and model. Dlamini is also a popular lifestyle influencer, with 4.7m followers on Instagram.

She has worked with famous brands such as Huawei and Jaguar.

Connect with Minnie

5. Simhle Plaatjies (@simhle)

Simhle Plaatjies is one of the most popular black lifestyle influencers on social media. She has 87k followers on Instagram, and her content focuses on fashion, beauty, health, and fitness.

Simhle is known for her positive attitude and inspiring content. She often posts videos about self-love and overcoming adversity.

Collaborate with Simhle

6. Silindelo Ndlovu (@leethar)

Silindelo Ndlovu is one of the black influencers on Instagram who was born and raised in Durban, South Africa. He currently has over 19k followers on Instagram and posts photos and videos about food, fashion, lifestyle, and travel.

Partner with Silindelo

7. Siyanda Bani (@siyabunny)

Siyanda Bani is among the top black lifestyle influencers who has amassed over 308k fans on Instagram. She is known for her chic and trendy style, which she often showcases on her popular account. Siyanda also shares tips on everything from fashion and beauty to travel.

In addition to being a talented content creator, Siyanda is also a digital brand strategist. She could be a great macro influencer to work with.

Negotiate with Siyanda

8. Lerato Rameetse (@lerato_dimepiece)

Lerato Rameetse is a black lifestyle, beauty, and fitness influencer with more than 10k followers on Instagram. This teen influencer shares her workouts and beauty tips on her blog.

Negotiate with Lerato

9. Lizeka Makala (@lillylizcat94)

One of the other black lifestyle influencers on Instagram is Lizeka Makala. From fashion and beauty tips to her personal pictures, Lizeka’s account is a must-follow for anyone looking for inspiration and realness. She has more than 133k followers.

Invite Lizeka to collab

10. Sithabile Mutambirwa (@melanin_monroe._)

Sithabile Mutambirwa is a black lifestyle Instagram influencer who has more than 10k followers.

Sithabile’s purpose is to inspire her followers to be their best selves and to celebrate their unique beauty and culture.

Contact Sithabile to collab

11. Brenda Wairimu (@brendawairimu_)

Brenda Wairimu is an African lifestyle influencer. She is known for her fashion and beauty advice, as well as her healthy living tips. Brenda has over 693k followers on Instagram, and she is always sharing new and inspiring content with them.

Brenda’s followers love her positive attitude and her willingness to share both the good and the bad parts of her life.

Invite Brenda to collab

12. Olwethu Magushana (@olwethu_music)

Olwethu Magushana is one of the black lifestyle influencers from South Africa. Olwethu quickly became known for her stylish and well-curated content on Instagram, which reflects her unique perspective on fashion, beauty, and music.

She has worked with famous brands such as Lancome and Maybelline.

Chat with Olwethu

13. Terryanne Chebet (@terryannechebet)

Terryanne Chebet is an African lifestyle influencer on Instagram who has amassed 731k followers. She is known for her fashion and styling advice, as well as her healthy living tips.

Chebet’s mission is to curate Africa’s leading ladies and help young women find their own unique way. She is a role model for many girls in Africa and around the world.

Connect with Terryanne

14. Ann (@annie_modiba_)

Annie Modiba is among the black lifestyle influencers who has built a following of over 9k people on Instagram by sharing content about food, travel, and lifestyle. She also shares motivational quotes and messages.

Chat with Ann

15. Pontsho Malatji (@pontsho_mp)

Pontsho Malatji is a black lifestyle blogger with about 26k followers on Instagram. She is known for her relatable and authentic posts about fashion and beauty.

Pontsho encourages her followers to be themselves and embrace their own unique personalities.

Collaborate with Pontsho

16. Venda (@iamzeezo)

Venda, with 104k followers, is one of the other black lifestyle influencers on Instagram. He is also a model and stylist and has worked with many brands.

Connect with Venda

17. Aicha Ndaw (@aiichaaaaa)

Ndaw is an African-born lifestyle influencer who became well-known for her amazing and stylish take on fashion. The number of her followers has grown rapidly in recent years, and she now has over 930k followers on Instagram.

Her outfit posts are always popular with her followers, who admire her ability to mix different styles and create looks that are both unique and elegant.

Talk to Aicha

18. Carpo (@carpomore)

Carpo is another top black lifestyle influencer, TV host, and actor. He frequently posts about fashion and fitness. His account has about 270k followers, and his followers look to him for inspiration on how to live better.

Contact Carpo

19. Lita (@lita.mali)

Lita is an African Instagram influencer who has amassed over 470k people on Instagram. She is known for her confident approach to fashion, beauty, and wellness. Lita’s content inspires her followers to embrace their own unique sense of style and be happy.

Talk to Lita

20. Miriam Abdou Saleye (@iam.miriamas)

Miriam Abdou Saleye is among the teen black lifestyle influencers who has about 25k fans on Instagram. She was also nominated as miss Niger in 2020.

Miriam is known for her positive and inspiring messages, which she delivers through both her posts and her account’s Stories. Her influence has even led to some brand collaborations.

Collaborate with Miriam

21. Slay Sangoma (@slaysangoma)

There’s a new breed of black lifestyle influencers on Instagram, and Slay Sangoma is one of them. This digital diviner and herbalist isn’t afraid to show off her fabulous life, and her nearly 40k followers are the beneficiaries.

Her positive attitude is infectious; it’s hard not to smile when scrolling through her feed.

Connect with Slay

22. Maumela Mahuwa (@iammaumela)

Maumela Mahuwa is one of the black actors, lifestyle influencers, and life coaches on Instagram. She has gained 314k followers so far and tries to help people be themselves and not to try to be like anyone else.

Collaborate with Maumela

23. Vuyiswa Pearl Kweyama (@vuyi_pearl)

Vuyiswa Pearl Kweyama is a black lifestyle influencer. She has more than 10k Instagram followers, and she uses her platform to share her insight on fashion, beauty, and other aspects of lifestyle.

Negotiate with Vuyiswa

24. Harmony Katulondi (@harmonythe1)

Harmony Katulondi is another lifestyle influencer with more than 11k followers. He is co-founder of “Justlove_sa.”

Katulondi is known for her fashion and beauty posts on Instagram. He was also featured on 30 under 30 Forbes Africa.

Connect with Harmony

25. Lerato Wom’Zulu (@lratonxumalo)

Lerato Wom Zulu is an African actor and lifestyle influencer on Instagram. Lerato has a large group of followers on Instagram, and she uses her platform to share her thoughts on various aspects of life.

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Negotiate with Lerato

26. Angalia apparel (@thelifeiwear)

Angalia is a lifestyle nano influencer on Instagram. She has over 4k followers, and her account is full of photos of her son and herself wearing stylish outfits.

Angalia’s followers love her positive attitude and empowering messages. She is a rising star in the world of social media, and her influence is growing every day.

Invite Angalia to collab

27. Fatu Diallo (@fatu_diallo)

Fatu Diallo is one of the African lifestyle influencers and models. She is also a political leader and entrepreneur. Fatu is the founder of “Diallodime” which is an online boutique.

She encourages other women to embrace their natural beauty and take care of themselves.

Request Fatu to collab

28. Buhle Phiwe Hlatshwayo (@theafrikandiplomat)

Buhle Phiwe Hlatshwayo is another black lifestyle influencer and a union diplomat. With about 5k followers, Buhle has carved out a niche for herself by sharing her everyday experiences as a young black woman.

Invite Buhle to collab

29. Brittany Packnett Cunningham (@mspackyetti)

Brittany Packnett Cunningham is one of the top African American influencers who is active on Instagram and could gain 821k followers so far. She is known for her inspirational posts, which often focus on fashion, beauty, and black women’s lives. Cunningham is also an activist and TV commentator and releases weekly podcasts on her website.

Her followers admire her for her positive attitude and ability to stay true to herself.

Chat with Brittany

30. Senamile Sishi (@sena_sishi)

Senamile Sishi Cunningham is an Instagram influencer, actor, environmental scientist, and energy specialist from Africa.

Today, Senamile is a successful lifestyle blogger and content creator with over 6k followers. Her account has a high engagement rate, resulting in collaborations with some small brands.

Negotiate with Senamile

31. Sibahle Amahle Buthelezi (@a_whole_meal_rsa)

Sibahle Amahle Buthelezi is one of the black lifestyle influencers who has 131k followers on Instagram and posts about different topics. She is also a DJ and producer.

Chat with Sibahle

32. Aminah Gallie (@withlovebloomingrose)

Aminah Gallie is an African lifestyle influencer who lives in Cape Town in South Africa. Aminah is also a digital creator and plant lover.

In addition, she is the owner of “Hello_digitech” and often posts pictures and tips about different plants.

Connect with Aminah

33. Nancy.de Beer (@nancy_whity)

Nancy.de Beer is a black lifestyle influencer and model on Instagram who has amassed over 73k fans. She is known for her unique approach to styling and promoting natural hair. Nancy often shares tips and tricks for living a healthy lifestyle, as well as promoting body positivity.

Contact Nancy

34. Zyler’Zillionaire Mhlanga (@zyler.worldwide)

Zyler Zillionaire Mhlanga is one of the top black influencers who has made a name for himself on social media. He is known for his high-end fashion sense and luxurious lifestyle. Zyler has gained more than 26k followers on Instagram, where he regularly posts pictures of his lifestyle.

He frequently interacts with his fans on social media and takes the time to answer their questions.

Connect with Zyler

35. Lehlogonolo (@lee_lehlogonolo)

One of the other black lifestyle influencers on Instagram is Lehlogonolo. He works for CMTV and has collaborated with brands such as Zara and Homesuite hotels.

Collaborate with Lehlogonolo

36. Noni Mbete (@nonimbete)

Noni Mbete, a lifestyle blogger, media entrepreneur, and TV host, has 36k followers on Instagram. She uses her platform to share her passions with the world. Her posts focus on natural hair, health, and wellness.

Chat with Noni

37. Sabata_Tshalet (@sabata_tshalet)

Sabata Tshalet is a fitness and lifestyle influencer who is shaking up the industry with his unique perspective and fresh take on fashion, beauty, and wellness.

He believes that true health comes from within, and that self-care should be fun and enjoyable.

Connect with Sabata

38. Mkhululi Ngubane (@mkhululingubane)

Mkhululi Ngubane is a black lifestyle and wellness influencer who has more than 25k Instagram fans.

He uses his platform to show his outfits and workouts.

Negotiate with Mkhululi

39. Sara Mngadi (@sara_mngadi)

Sara Mngadi is one of the Instagram lifestyle influencers who has amassed 34k followers. She is also a beauty and skincare lifestyle. 

Sara’s followers look to her for fashion and lifestyle inspiration, and she frequently collaborates with brands to promote their products.

She has collaborated with brands such as Bio-oil, L’Oreal, and Magnum.

Collaborate with Sara

40. Thoko (@ladythoko)

Thoko is an amazing black lifestyle and travel influencer on Instagram with over 38k followers. She has a large and growing group of followers from young black women who are inspired by her sense of style and positive attitude.

This micro influencer often posts pictures of herself wearing stylish clothes, as well as photos of her travels around the world.

Negotiate with Thoko

41. Bianca Coster (@bianca_coster)

Bianca Coster is a lifestyle black influencer on Instagram who has more than 240k followers. She often posts about her outfits, travel, hair, and lifestyle tips. Bianca has worked with brands like The Sexy Range.

Invite Bianca to collab

42. Mankoana (@mankoana)

Mankoana is a lifestyle black influencer on Instagram. She has 27.4k followers, and her account is dedicated to showcasing her lavish lifestyle. Mankoana is also a mompreneur, transformational speaker, and mentor.

She was Mrs. SA’s second princess in 2018.

Request Mankoana to collab

43. Tumi Seeco (@tumiseeco)

Fitness and male lifestyle influencer, Tumi Seeco, is a black influencer on Instagram who has amassed over 270k followers. He started as a creative outlet to document his personal style.

He might be a great local influencer to promote your brand.

Invite Tumi to collab

44. LaShawn Wiltz (@lashawnwiltz)

LaShawn Wiltz is one of the other black lifestyle influencers who gained about 33k people by sharing photos and videos of her everyday life. Her account is a mix of fashion, food, travel, and book stuff that resonates with her audience.

45. Jenné Claiborne (@sweetpotatosoul)

If you’re not following Jenne Claiborne on Instagram, you’re missing out. She is a lifestyle blogger, author, vegan chef, and YouTuber. She has 383k followers on Instagram and about 700k subscribers on YouTube.

Jenne is known for her colorful and creative posts. From recipes to home decorating ideas, Jenne’s account is a must-follow for anyone looking for inspiration.

46. Shavonda Gardner (@sgardnerstyle)

Shavonda Gardner is an African lifestyle influencer on Instagram. With 167k followers, Gardner is quickly gaining a reputation for her relatable and aspirational posts about design, interiors, lifestyle, and more.

She credits her success to hard work, dedication, and her loyal supporters who continue to encourage her to pursue her passions.

47. Oneika Raymond (@oneikatraveller)

Oneika Raymond, another Instagram influencer, has about 180k followers and usually shares beautiful photos from her travels.

She is an Emmy-winning explorer and travel storyteller. Oneika also produces podcasts for “MarriottBonvoy.”

48. Myleik (@myleik)

Myleik Teele is the founder and CEO of “CurlBOX,” a service that delivers curly hair products to your door. She’s also a lifestyle black influencer on Instagram with over 208k followers. Myleik knows how to work her natural curls and has some great tips for embracing your own natural beauty.

49. Temiloluwa Otedola (@temiotedola)

Temiloluwa Otedola, known as Temi, is a lifestyle black influencer.

Otedola has amassed 1.5m followers on Instagram due to her relatable posts about fashion, food, travel, and lifestyle.

She has collaborated with major brands such as Tods, and can be a perfect brand ambassador for your brand too.

50. Ty Alexander (@tyalexander)

Ty Alexander is a black lifestyle, wellness influencer, and DJ who has amassed 107k followers on Instagram. She creates content that inspires her followers to embrace their natural beauty, live a healthy lifestyle, and pursue their passions. Ty also produces wellness podcasts on “Selfcareirl.”

51. Jennifer Borget (@jenniferborget)

One of the other black lifestyle influencers is Jennifer Borget. She has accumulated over 114k followers on Instagram by posting about different movies, her family, and her lifestyle. She also collaborates with brands to create sponsored content.

Jennifer is the founder of “Movienightjournal.”

52. Luvvie Ajayi Jones (@luvvie)

Lifestyle black influencer Luvvie Ajayi Jones has more than 500k followers on Instagram. She is known for her bestselling book “Trouble maker,” which is an excellent book for teenagers. Luvvie also produces weekly podcasts to help people achieve their dreams.

53. Marie Denee (@mariedenee)

Marie Denee is among the top lifestyle black influencers on our list who has accumulated about 60k followers on Instagram. She is known as “the curvy fashionista,” who often posts photos of herself wearing stylish clothes that show off her figure, and she often includes tips on how to dress well while staying within a budget.

She is also a strong advocate for body positivity. She believes that all women are beautiful, no matter what their size or shape is. Her message is self-love and acceptance, and it resonates with many of her followers.

54. Asiyami Gold (@asiyami_gold)

Asiyami Gold is a black influencer on Instagram with 310k followers. She is a photography and lifestyle influencer whose content revolves around nature, fashion, travel, home, and design. Gold is the director of “Shopa.au.”

55. Courtney Blacher (@courtneyblacher)

Courtney Blacher is a travel and lifestyle black influencer on Instagram with more than 69k followers. She often shares content about traveling, family, and healthy eating.

Blacher’s account is full of inspiring messages, beautiful photos, and helpful tips for living a fulfilling life.

As an influential figure in the online community, Blacher provides valuable insight into what it means to be a young black woman today.

56. Chrissy Rutherford (@chrissyford)

Chrissy Rutherford is among the other black influencers on Instagram who has amassed 167k fans on the platform. Rutherford’s account is full of photos and videos of her enjoying life, from fashion to music and self-care. She often promotes healthy living and posts fitness tips, which have helped her attract a large group of audiences looking to have more healthy lives.

Rutherford has also been vocal about her struggles with acne, which she has successfully managed to overcome.


In conclusion, by following and engaging with black lifestyle influencers on Instagram, your brand can grow its reach and connect with valuable and influential consumers. Connect with the above-mentioned influencers on Ainfluencer, or find more of them on the platform for free.

So, be sure to consider these individuals when planning your social media marketing strategy. And don’t forget to use relevant hashtags to increase your chances of being discovered by potential followers.

Get real results with Ainfluencer!

1- How do you become a lifestyle influencer on Instagram?

There are a few things you can do to become a lifestyle influencer on Instagram. First, try to find your niche. What do you like to photograph and share online?
Once you’ve found your niche, start by gaining followers by posting interesting and engaging content. Be sure to use hashtags to reach a wider audience, and connect with other users in your niche. You can also increase the number of your followers by working with other brands and collaborating on projects.
Finally, be consistent with your postings and always put your best foot forward. By following these tips, you can become a successful lifestyle influencer on Instagram!

2- Who is the most famous Black person?

There are many famous black people. This is a difficult question to answer, because it depends on your definition of fame. Some people might say that the most famous black person is Barack Obama because he was the first African American president of the United States.
Others might say that Oprah Winfrey is the most famous black person because she is a successful talk show host and businesswoman.
There are also many influential black people who are not as well-known to the general public, such as Martin Luther King Jr. or Malala Yousafzai. So, it really depends on what you consider to be fame.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com